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PIA National and companies participating in The PIA Partnership are committed to working with the American Agency System to increase market share by improving the dialog between agencies and companies. Through its activities, The PIA Partnership identifies areas of opportunity in the agency-company partnership and conducts solution-oriented research.


The issues of interest develop through suggestions from The Partnership's representatives (senior insurance company executives in charge of independent agency initiatives) and agency principals who are members of PIA. Research projects are conducted on an ongoing basis with deliverables released approximately every 12-18 months. The deliverables are made available to both PIA members as well as the appointed agents of Partnership carriers.


One of the guiding principles of The Partnership is an abiding belief in the agency system as the distribution system of choice for insurance products.